Thom Whitaker, CD at Mother London asked us to come up with stuff for Ikea x Virgil Abloh collaboration.
I presented a slew of ideas over a week. He went ahead and sold the client on one of those.

The insight was simple.
Abloh goods are expected to disappear in minutes on the day of launch. Only to reappear on Ebay and Reddit for 10x the price.

The idea: Before they checkout, let customers make a promise to Virgil Abloh to not resell anything.